18/10/11
ROB EDWARDS CAME IN TODAY FROM BLUE REPUBLIC. HE GAVE US A LECTURE ABOUT MARKET RESEARCH WHICH WAS REALLY USEFUL FOR OUR SPORTS MARKETING REPORT. I FOUND OUT A LOT ABOUT DIFFERENT SOURCES OF RESEARCH, HOW TO GET THEM AND WHY THEY WERE SO IMPORTANT!!
THE MARKETING REPORT WAS TO SEE IF THERE WAS A GAP IN THE MARKET FOR (WE GOT LACOSTE) TO SELL TO THE YOUTH MARKET. I WAS IN A GROUP WITH RAJI, KIM AND KIMBERLEY SO THE RESEARCH AND FINAL OUTCOME HAD TO BE DONE TOGETHER WHICH WAS GOOD!!