11/11/11
GOT THE FINAL BRIEF FOR THIS TERM-THE TREND BRIEF. IT SOUNDED QUITE SCARY AND HARD TO GRASP AT 1ST BUT WITH A BIT OF RESEARCH AND UNDERSTANDING IT I THINK IT COULD BE PRETTY EXCITING!!
INSPIRATIONAL QUOTE FROM TREND WATCHING:
"A NOVEL MANIFESTATION OF SOMETHING THAT HAS UNLOCKED OR SERVICED AN EXISTING (AND HARDLY EVER CHANGING) CONSUMER NEED*, DESIRE, WANT, OR VALUE."